Example
Example: a made-up home

The seller presentation

1200 E Example Ridge Way

Draper, UT

$1,850,000Offered at
5Bedrooms
6Baths
6,420Square feet
8 pagesThe listing presentation

What the agent brings to the appointment.

CompsChosen by the agent

Sales the agent can stand behind.

PulseWritten for this home

In the agent’s own voice.

M MARQUEE LISTING MARKETING
YOUR CAMPAIGN, ALREADY BUILT

1200 E Example Ridge Way

Draper, UT  ·  $1,850,000
PREPARED BY
ME
Morgan Ellis
Example Brokerage  ·  morgan.ellis@example.com
01  —  THE ASSET

Every figure, and where it came from.

Marketing goes out under a licence. So each number carries its source, and anything nobody has checked against a document says so — before it is published, not after.

List price
$1,850,000
Stated at intake
Square feet
6,420
Stated at intake
Bedrooms
5
Stated at intake
Bathrooms
6
Stated at intake
Year built
2019
Stated at intake
Checked against something — the house itself, a listing sheet or the county record.
Stated from memory. Still true, but nobody has verified it yet.

02  —  EXECUTIVE DIAGNOSIS

The house is not the problem. The story around it is thin.

At $1,850,000 this home sits right in the band where the last three Draper sales closed, between $1,760,000 and $1,910,000. The kitchen and the entry already do the selling on their own, but nothing yet tells a buyer why this one, on this street, now.

This home is priced where the neighborhood already told us to price it — now we make sure the story earns that number.
Price is defensible, not obvious
1,850,000 lands above two comps and below one, on a larger square footage than any of them at 6,420 square feet. A buyer will check that math themselves — we should hand it to them first.
Strong rooms, uneven coverage
The entry and the kitchen are the rooms that will sell this house. The living room reads as staged rather than lived in, and we are missing a secondary bedroom and a daylight view of the lot that would round out the story.
Nothing yet says Draper specifically
Right now this could be a listing anywhere. The copy has to put a buyer on this street, in this light, not in a generic luxury build.
03  —  REPOSITIONING

Built in 2019, it has already cleared the break-in period a new build never admits to.
This is the newest home on a street of recent sales, priced inside what the street just paid.

A 2019 build at 6,420 square feet, positioned against three Draper sales from this summer and fall.

newest build on the comp set6,420 square feetfive bedrooms, six baths2019 constructionDraper
04  —  AUDIENCE STRATEGY

Who should care?

Three buyer profiles give this campaign focus. Each receives a different reason to act.

01
Growing household, wants room now
Five bedrooms and six baths means nobody doubles up — the math a family outgrowing their current place is already running.
02
Upsizing from a smaller newer build
They don't want a project. A 2019 build with a finished kitchen gives them more space without taking on somebody else's deferred maintenance.
03
Relocating buyer comparing Draper against the comp set
They will pull the same three recent sales we did. Showing this home sits inside that range, on more square footage, does the convincing before the agent has to.
05  —  CAMPAIGN CONCEPT

The Numbers Already Told You

Three Draper sales this summer and fall set the range this house lives in. We write every piece of this campaign to that fact, not around it.

Anchor to the street
Every public piece names Draper plainly. The comps are our backstage math, never printed for a buyer, but they shape the confidence of every line.
Let the kitchen and entry carry weight
Two rooms are genuinely strong and finished to a high standard. The campaign leans on those two rooms rather than manufacturing excitement everywhere.
Fill the gaps fast
The secondary room and a daylight exterior lot shot are missing. We get them in week one, before this house competes on an incomplete set.
06  —  FEATURE CAMPAIGNS

Sell moments,
not a checklist.

Turn the strongest details into individual reasons to stop scrolling.

A range worth cooking on
A stainless gas range sits under a wood-paneled hood between full-height cabinetry, with a marble slab backsplash and an island big enough to seat three at the sink.
A window that holds the trees
The primary bedroom's windows frame a stand of trees rather than a neighbor's wall, with room on either side of the bed for a nightstand on each side.
A stair that opens to the outdoor room
Floor-to-ceiling glass off the main living level opens straight onto a covered deck and pool, with an open stair in wood and black steel rising alongside the glass.
07  —  WHAT IS BUILT

This is not a proposal.
It is already made.

Every piece below exists right now. The pages that follow show them as they will appear — not described, not summarised. Shown.

01
Social posts
5 pieces, sized for the feed
BUILT
02
Premium flyer
Print and digital, single page
BUILT
03
MLS description
The first 90 words a buyer reads
BUILT
04
Reel script and shot plan
Nine shots, in order, ready to film
BUILT
05
Agent-to-agent outreach
A message to send, not a template to write
BUILT
06
Open house kit
Sign-in sheet and a link that ranks who walked in
BUILT
07
Weekly seller report
Sent to you every week, whether the news is good or not
BUILT
08
30-day plan
Dated, and started the day you say yes
BUILT
08  —  THE SOCIAL CAMPAIGN

Written, sized and ready to post.

Each one is 4:5 — the shape the feed keeps, so nothing gets cropped away.

01
The island fills before dinner even starts
Somebody always ends up leaning on the island before the plates are even out. The gas range and the marble backsplash behind it do the heavy lifting on busy nights. Come see where the crowd gathers.
02
Coffee by the pool before the day gets loud
The glass wall off the main level slides back and the deck and pool are just outside it. This is the ten minutes before the day starts, not after it.
03
Wake up to trees, not a fence line
The primary windows look straight into a stand of trees, light coming in soft and green on both sides of the room by morning. It is a quiet way to start a day.
04
A living room built for more than one conversation
Light comes in from both sides of this room, enough space that a second conversation can happen without anyone raising their voice. Five bedrooms upstairs means there is a place for everyone when they are done talking.
05
The porch light that makes the whole block look twice
At dusk the entry lights up ahead of the rest of the street, the door warm against the stucco. It is the kind of arrival that does not get old.
09  —  MLS LAUNCH

The first 90 words.

The listing copy should immediately change how the buyer frames the property.

Evenings here start at the glass wall off the main level, where the deck and pool sit just beyond the sliding doors and the stairs rise alongside them in wood and black steel. The kitchen is built for people who actually cook: a stainless gas range under a wood-paneled hood, a marble slab backsplash, and an island with room enough for three at the sink while someone else works the stove. Upstairs, the primary bedroom looks out on a stand of trees rather than a neighbor's wall. Built in 2019 in Draper, the home carries five bedrooms and six bathrooms across 6,420 square feet on a 52,272-square-foot lot, listed at $1,850,000.
Three comparable Draper homes sold this summer and fall between $1,760,000 and $1,910,000, on lots and square footage smaller than this one.
Here, you get more room inside that same range.
10  —  CONTENT ENGINE

Turn one listing
into a campaign.

The output is designed to be used, not admired in a PDF.

REEL HOOK
This is the street Draper buyers have been chasing all fall.
SHOT PLAN
  1. Open on the exterior at dusk, hold on the lit entry for three seconds before moving.
  2. Walk the front steps up to the door, letting the stucco and the light fixture frame the approach.
  3. Step inside through the entry and turn toward the glass wall and stairs.
  4. Push through to the deck and pool beyond the glass.
  5. Cut to the kitchen, starting wide on the island, then in close on the range and hood.
  6. Pan the marble backsplash and cabinetry before pulling back to the full room.
  7. Move upstairs to the primary bedroom, framing the windows and the trees beyond them.
  8. Close back outside at the exterior, same angle as the open, to bookend the walk.
11  —  AGENT-TO-AGENT

Create curiosity
before the showing.

A personal message will outperform another generic price-reduction blast.

COPY / PASTE
New to market at 1200 E Example Ridge Way in Draper — 5 bed, 6 bath, 6,420 square feet, built 2019, listed at $1,850,000. Three comparable sales on this street closed between $1,760,000 and $1,910,000 this summer and fall, all on smaller lots and less square footage. Kitchen and primary suite are finished and show exactly as described. Send me your buyers who've been circling this pocket of Draper — happy to get them in this week.
WHY IT WORKS

It leads with the comp math a serious buyer's agent will run anyway, so they already trust the price before they book the showing.

12  —  THE FIRST 30 DAYS

It starts the day you say yes.

DAYS 1-3
Fill the coverage gaps
Get a daylight exterior and lot view and the secondary bedroom captured before the listing goes live anywhere.
DAYS 1-3
Load and schedule
MLS copy, flyer and the first three posts go live as soon as coverage is complete.
WEEK 1
Push to agent network
Send the outreach message to agents active in the three comp sales and anyone with buyers circling this part of Draper.
WEEK 2
Run the content engine
Film the reel on a weekday evening to catch the entry light, and release the full post set across the week.
WEEK 3
Open house and feedback loop
Hold the first open house, collect agent and buyer feedback, and adjust posts toward whichever room is drawing the most questions.
WEEK 4
Reassess against the comp set
If showings are strong but offers are slow, revisit pricing against any new Draper closings from the month.
ME
Morgan Ellis
Example Brokerage  ·  morgan.ellis@example.com

Morgan Ellis is an example agent, made up to show what Marquee builds. Morgan sells homes along the Wasatch Front and plans every listing around how buyers actually live in a house.

Every figure in this document is backed by the listing record.
M THE LAUNCH
This house already has the comps on its side.
The job now is making sure every buyer sees that before they see the price.
Morgan Ellis is running this launch on the strength of the kitchen, the primary suite, and the street itself.
MARQUEE — LISTING MARKETING OS
Let's get the remaining coverage scheduled this week so nothing holds the launch back.
ME
Morgan Ellis
Example Brokerage  ·  morgan.ellis@example.com
1200 E EXAMPLE RIDGE WAY  ·  DRAPER, UT

Every listing gets all of this.

Example: a made-up home and agent, built by Marquee. Not a real listing.